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Community-Based Social Marketing:

Fostering Sustainable Behavior

Monday, March 8, 2010

Workshop, 8:30am–3:00pm, Campus Center Ballroom
$15, register by Feb. 26 (limited seating - see map below for parking)

FREE Presentation, 5:30pm–7:30pm, Architecture Auditorium
RSVP by Feb. 26

The cornerstone of sustainability is behavior change. If we are to move toward a sustainable future we must encourage individuals and businesses to engage in a multitude of actions (e.g., waste reduction, water and energy efficiency, pollution prevention, etc.). To date, most programs to encourage such activities have relied upon disseminating information. Research demonstrates, however, that simply providing information has little or no effect on what people or businesses do. But if not ads, brochures or booklets, then what? Over the last decade a new approach -- community-based social marketing -- has emerged as an effective alternative for delivering programs to foster sustainable behavior.

DougMonday, March 8, Dr. McKenzie-Mohr, an environmental psychologist, will be presenting an introductory one-day community-based social marketing workshop at the University of Hawaii. Dr. McKenzie-Mohr is the founder of community-based social marketing and has written and presented extensively on the topic. We invite you to attend this workshop, as we are confident that the training provided will fundamentally change the way you think about program delivery.

Workshop Description

This one-day workshop provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster sustainable behavior. Those who attend the workshop will learn the five steps of community-based social marketing (selecting behaviors, identifying barriers, developing strategies, conducting pilots, and broad scale implementation), and will be exposed to numerous case studies illustrating its use.

FREE Evening Presentation Description

This evening presentation will provide a jammed-packed 2-hour overview of community-based social marketing with a focus on how to foster sustainable behavior. (If you attend the workshop, you won't need to attend the presentation.) 

Who Should Attend?

If you design or fund programs to encourage individuals or businesses to engage in environmentally beneficial behaviors -- such as those involved in waste reduction, water and energy efficiency, food self-sufficiency, buying locally, watershed and habitat protection, pollution prevention or transportation changes -- you will find the workshop invaluable. The workshop will also be useful for environmental education professionals who work in settings such as zoos, aquariums and parks. Public health professionals who work to foster sustainable lifestyle changes, such as being more active, will also benefit from attending.

Co-Sponsored by:

City & County of Honolulu   University of Hawaii   SeaGrant   Sustain Hawaii

Map for Parking:

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